Despite being a globally relevant, healthy, enviable brand, Jeep lost the grit and gumption that was deeply part of its heritage. We didn’t need to solve a brand problem; we simply needed to reaffirm the brand’s greatness. Jeep is the veteran, the workhorse, the adventurer.
So much of the world is mapped, but most of it remains undiscovered. In the new business pitch, we wanted to recapture the human desire for adventure, the type you can only discover yourself if you have the burning curiously and fearlessness to explore what lies beyond.
Hail to the Great Unknown
Call Of The Wild
Untamed
Chief Creative Officer: Hunter Hindman
Executive Creative Director: Matt Ashworth
Art Director: Jiangzi Tan
Copywriters: Britton Rice, Matt Ashworth