Olympic Winter Games Partnership
Intel needed to get deserved credit for its innovations in VR, including live sports.
In this integrated, global campaign we made Intel top-of-mind in VR by giving team spirit a virtual makeover through good ol' storytelling. And get as many VR headsets into people’s hands as possible through fun, low-cost tactics just in time for The Games.
1.1 billion impressions
27 million views
60,000+ of VR footage watched,
topping the Rio games 7X over.
Get VR Ready
Intel produced the first, live VR broadcast of the Olympic Winter Games. Leading up to the Olympics, we created a teaser campaign inspiring people to grab a headset and download the NBC Sports VR App—and experience the Olympics in virtual reality.
Opening Ceremony TV spot: One Moment
One of the most-watched TV spots in the world in 2018. For the opening ceremony, more than 1,200 drones soared in the shape of a snowboarder, a dove and the Olympic rings, breaking a world record. Intel, who's behind this magnificent moment, need to take credit. This contextual spot ran right after the reveal of the rings during the ceremony.
Campaign Recap: Experience the Moment
Scenes from “The Moment”
Intel's first Snap Lens and Snap Ad, ever.
Gaining more than one million unique shares in just one week.
Snap Ad
SnapChat Filter
Shipping Box VR Headset
How do you maximize VR adoption for the Winter Olympic Games? By turning every carrier package into a VR headset just in time for the surge in holiday shipping.
Executive Creative Director: Marianne Besch
Global Creative Director: Michael Fiore
Creative Directors: Lorrin O'Niell, Drew Jaz
Sr. Art Director: Jiangzi Tan
Sr. Copywriter: Britton Rice
Director: Max Malkin