Fitness is bigger than the gym.

Going regularly to the gym is hard. So, just turn the world into your gym with the Fitbit Alta, and Flex.

 

"The Extra Mile" :15s

 

“True Heros” :30s

 
 

Social media-sourced DIYs on how to “make life your workout.”

 
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Executive Creative Director: Matt Ashworth
Creative Directors: Beau Hanson, Ben Sampson
Art Directors: Rachel Marshall, Jiangzi Tan
Copywriter: Britton Rice, Matt Detiveaux
Director: AG Rojas

#FitForYou (April Fools' Day)

 

People didn’t realize how personal your Fitbit can be. Fitbit believes fitness (and fitness devices) are as personal as your Facebook profile.

For April Fools' Day, we launched a Facebook Canvas personalizing a Fitbit for your lifestyle by "scrubbing" your Facebook profile.

It gave users a laugh with fun, fake, but personal results, then displayed a suite of actual devices in which to choose.

 
 
 
 

Other outcomes.

 
 

Executive Creative Director: Matt Ashworth
Creative Directors: Beau Hanson, Ben Sampson
Art Directors: Jiangzi Tan, Gustaf Johnsson
Copywriter: Britton Rice
Director: AG Rojas

VirtualFit

 

Fitbit and Snap partner up, help you try any Fitbit right from your pocket.

There's no easy way for people to try on different Fitbits to determine which one is right for them.

Even though we’ve all seen virtual try-ons for glasses, watches, and even rings. Fitbit takes it a step further by partnering with Snap to turn your smartphone to virtual try-on store; helping you decide which Fitbit is right for you.

 

Chief Creative Officer: Hunter Hindman
Creative Directors: Beau Hanson, Ben Sampson
Art Director: Brian Vandeputte
Copywriter: Britton Rice